Our industry often fears failure and mistakes, but history shows that the greatest learnings and innovations often arise from these very experiences.
Levelling up
This year's PCMA edUcon was themed around levelling up which included our personal development, events and understanding of how we can impact our future. We heard from some incredible speakers including DJ Graffiti, comedian Charlie Todd and Michigan State Representative Mai Xiong.
In his session, Charlie Todd discussed examples of how he has brought improv to the masses through various unexpected public performances. His lasting message was to leave space for the unexpected, embrace new ideas, and always remember to delight. It reminded me that sometimes the greatest things can come from the unexpected, and this philosophy can be a powerful tool in event planning and beyond.
In addition, Matt Kalb from T3 Expo led two thought-provoking sessions on psychological safety. These sessions delved into preventing burnout and creating work environments where failure is not only tolerated but embraced.
Our industry often fears failure and mistakes, but history shows that the greatest learnings and innovations often arise from these very experiences. Kalb's sessions prompted a vital discussion on how sharing our failures and mistakes, particularly in tackling challenges like the climate crisis, could significantly advance our industry. By avoiding redundant investments in non-viable technologies and pooling resources into successful innovations, we can drive meaningful progress more efficiently.
Ensuring that our industry is inclusive and equitable is not just a moral imperative but a practical one that will shape the future resilience and vibrancy of the events sector.
Inclusivity was another recurring theme throughout the conference, and it was heartening to see its prominence grow each year. From Scotland's perspective and my own, diversity, equity, and inclusion (DEI) are crucial topics for our industry. DEI feeds into environmental and social sustainability, legacy, and the future of our workforce. Ensuring that our industry is inclusive and equitable is not just a moral imperative but a practical one that will shape the future resilience and vibrancy of the events sector.
Representing Scotland at PCMA EduCon is not just a privilege but a necessity. Scotland is an internationally respected destination and having a presence at such events is crucial for our learning, industry improvement, and promotion to a global audience. Being at EduCon allowed us to exchange ideas, learn from global best practices, and showcase Scotland's commitment to innovation and excellence in business events.
The insights gained from this year's PCMA edUcon, the connections made, and the inspiration drawn from this conference will undoubtedly inspire us to shape the future of business events.
Hospitality Helping Hands
Whilst in Detroit, I had the opportunity to participate in the Hospitality Helping Hands initiative, which takes place at each PCMA event.
This year, we collaborated with local Charity Alternatives for Girls, a remarkable organisation dedicated to helping homeless and high-risk girls and women. As part of our work, we helped to prepare their campus for the summer intake. It was an incredibly rewarding experience, and I am delighted to be able to give something back to Detroit's local community.
In addition to this the PCMA Foundation donated USD$7,500 to the charity to support their ongoing efforts.
The insights gained from this year's PCMA edUcon, the connections made, and the inspiration drawn from this conference will undoubtedly inspire us to shape the future of business events. As we continue to embrace inclusivity, innovation, and collaboration, we are well-positioned to drive positive change and growth in the global events industry.
